Tag: web analytics
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Half the money I spend on advertising is wasted
Half the money I spend on advertising is wasted; the trouble is I don’t know which half John Wanamaker (1838 – 1922), el padre de la publicidad moderna
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There is a new way to do Marketing
There is a new way to do Marketing and it’s to do it with numbers Eric Schmidt, Executive Chairman, former CEO en Google
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HITS: How Idiots Track Success
HITS: How Idiots Track Success Katie Delahaye Paine, The Queen Of Measurement
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Analyzing data in aggregate
Analyzing data in aggregate is a crime against humanity Avinash Kaushik, Evangelista de Web Analytics para Google
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Optimization is like weight loss
Optimization is like weight loss: improvements happen gradually. Don’t expect to drop 10lbs a day, try loosing 1lb a day Justin Cutroni, Profesional de Web Analytics
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Analysis can only get you so far
Analysis can only get you so far – it’s time to go test. John Shannon, space shuttle program manager, NASA
Enrique Quevedo 