Category: Web Analytics by Quotes
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Data without action and action without data
Data without action and action without data are both dangerous, but even if you have both there is a chance they are not connected. Arturo Vazquez, Customer Solutions Engineer en Google
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Conversion Rate vs Lifetime Value
If you optimize for Conversion Rate you’ll be focused on the past. If you optimize for Lifetime Value you’ll get you mind thinking about the future. Andy Granowitz, Google Analytics Technical Services Specialist
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You have more data
You have more data than I want you to have. God (by Avinash Kaushik, Evangelista de Marketing Digital en Google)
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If you torture data long enough
If you torture the data long enough, it will confess to anything. Ronald Coase, Premio Nobel de Economía en 1991
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We do no market research
We do no market research, we just make products we want to use. Steve Jobs (1955-2011)
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In God we trust
In God we trust; all others must bring data. W. Edwards Deming en Competing on Analytics: The New Science of Winning
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Parte del problema o parte de la solución
Si solo reportamos datos somos parte del problema, si reportamos conocimiento, seremos parte de la solución. Gemma Muñoz autora y profesional de Analítica Web
Enrique Quevedo 