Sin un objetivo de negocio claro, nada de lo que hagas tendrá resultados.

Gonzalo Alonso, Country Manager en México, Monster

A child has no trouble believing the unbelievable, nor does the genius or the madman. It’s only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate.

Steven Pressfield en Do The Work (2011)

The price of light is less than the cost of darkness.

Arthur C. Nielsen (1897-1980), Analista de Mercados, Fundador de ACNielsen