Everything that causes you frustration can be brought into one of 3 buckets:
- A problem you have to solve
- A dilema you have to manage, you might not be able to solve it, you just have to make sure it doesn’t disrupt you
- A distraction you just need to avoid
When you’re feeling frustration, if you can figure out which bucket that thing is in, then you can very quickly figure out which action you need to take.
The full podcast with Michel Kaplan, Director, Agency Business Development at Google, can be found here:
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