You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.

Jan Carlzone, The aggregation of marginal gains

Why do otherwise intelligent people ignore the low hanging fruit and want to eat the whole tree first?

Avinash Kaushik, Evangelista de Web Analytics para Google

Is something important because you measure it, or is it measured because it’s important?

Seth Godin, Autor y profesional de Marketing