A Plan Is Not a Strategy by Roger Martin

A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.

Roger Martin, is the former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy.

The main concepts Roger Martin touches on the video are:

  • Most strategic planning has nothing to do with strategy
  • So what is a strategy?
  • Why do leaders so often focus on planning?
  • A real-world example of strategy beating planning
  • How do I avoid the “planning trap”?

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